AI-Powered Marketing & Sales Optimization for the Pharma Industry

For PropelHealth, a company specializing in marketing and intermediary services for major pharmaceutical firms, we developed an intelligent software solution that streamlines the process of launching pharmaceutical products in the U.S. market. The platform leverages data-driven insights to optimize marketing strategies, event planning, speaker selection, and sales forecasting, ensuring maximum market penetration and profitability.

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Key Features:

  • Product Data Aggregation – Collects and organizes key product details for strategic planning.
  • AI-Driven Speaker Matching – Identifies the most relevant speakers for promoting pharmaceutical products.
  • Target Audience Optimization – Helps define and refine target demographics for maximum outreach.
  • Event Planning & Budget Management – Streamlines event organization, financial tracking, and resource allocation.
  • Automated Report Generation – Provides comprehensive analytics and insights into marketing performance.
  • Sales Forecasting & Market Expansion – Uses predictive analytics to estimate product demand and suggest strategies for increasing market share.

Technical Highlights:

  • Backend: .NET Framework (C#), Python (Django, FastAPI), PostgreSQL for structured data storage.
  • AI Engine: Machine learning models (TensorFlow/PyTorch) for audience segmentation, speaker selection, and sales forecasting.
  • Marketing Data Integration: APIs for gathering market trends, competitor analysis, and customer insights.
  • Event & Budget Management: Cloud-based planning tools with financial forecasting capabilities.
  • Security: Data encryption, OAuth 2.0 authentication, and compliance with HIPAA regulations for pharmaceutical data protection.

Project Impact & Results:

  • Accelerated Market Entry – Reduces time-to-market for pharmaceutical products by streamlining marketing processes.
  • Optimized Marketing Strategies – AI-powered insights enable targeted campaigns with higher conversion rates.
  • Enhanced Budget Efficiency – Smart planning tools ensure cost-effective marketing execution.
  • Scalable & Future-Proof Solution – Designed for integration with future marketing technologies and AI advancements.

The PropelHealth solution has become a game-changing AI-powered platform for pharmaceutical marketing, optimizing product launches, improving audience engagement, and maximizing sales potential in the highly competitive U.S. healthcare market.